Dreamforce to You HLS Customer webinar recordings from Dec 7 - 11, 2020

How to Drive Qualified Pipeline and Leads with Your HCP Customers 12-11-20

In this session, learn how Align Technology's Digital Center of Excellence leverages the full breath of the Marketing Cloud & Customer 360 platform to create a personalized experience for its General Dentist & Orthodontist customers. Join Kristin Winterhalter, Director of Americas Marketing Technology, as she outlines Align's approach for omnichannel customer engagement and the integrated strategy the organization takes marketing & sales execution.