Inspire, Action Loyalty and Trust with Direct to Consumer Patient Engagement 12-11-2020
Innovative marketers and customer experience officers are transforming patient experience in Life Sciences at every consumer touchpoint, using tools and technology to extend their digital front door for direct to consumer engagement. Although HCPS have long held exclusive rights to patients seeking drug and device therapies, the rise of consumerism has led to delivering omni-channel patient engagement for better experience & outcome, taking care to keep patients at the center, and partnering with HCPs for a three-ponged sustained relationship built on trust. Learn how companies have transformed patient engagement to meet consumer demand and at every stage of the care journey from patient awareness, acquisition and onboarding to enhanced education, program support and medication adherence.