How Personalization Improves the Healthcare Experience 12-7-20
Improving patient health is the calling that brings most healthcare professionals to the industry. But at the organizational level, patient care can sometimes be at odds with the business of running a healthcare system. Traditional payment systems that reward for volume can skew a provider’s focus toward short-term health goals, and also increase the cost of care for patients and insurers. However, the shift toward value-based reimbursement aims to align payments with a more holistic approach to better outcomes.
Join Oschner and Franciscan Health discuss this new paradigm, and share how they have combined advances in customer relationship management (CRM) technology, to create an unprecedented opportunity to transform the patient experience and help caregivers guide each patient on his or her own connected journey. This session will share how organizations can:
* Leverage key events that provide an opportunity to form tighter relationships with patients when they are most likely to take action such as Life Events, Relationship Events and Engagement Events
* Work across department silos to improve patient screenings
* Use real-time data to launch personalized, conversion based marketing automation
* Bring marketing data across the enterprise to improve call center experiences
* Drive loyalty outreach & show impact with downstream reporting